Humble Beginnings

I've begun this journey during my days at Wilfrid Laurier University. My roommates who I have just met were all "sneakerheads". Unaware of the sneaker market or trend at this time, my roommates who brought a wide variety of premium shoes that are unattainable through local retailers greatly increased my curiosity about this niche market. 

Curiosity and questions arose; Why do people pay so much for sneakers? 

As time past by and I got to know my roommates and future life long friends, I quickly came to the understanding why people did such things. It was a statement. A statement of how they wanted to present themselves. A fraction of their personality was able to be showcased through their sneakers and to some it was more than just sneakers, its fashion, art even. 

After a good year or understanding why people cared or bought they sneakers. My roommates were able to guide me through successfully buying premium sneakers in untraditional ways. I quickly was able to grasp their efforts and quickly over the last 3 years been able to expand my efforts into a business where I am able to help provide many customers, experts or novices with limited edition shoes that seem so unattainable.